The 1% Doctor
Take the Assessment
Adam Lamb speaking on stage

Freedom in private practice starts with the business.

Treat the patients you want. Practice medicine the way you want. Make the money you want. Build the life you want. The 1% Doctor gives private practice physicians the strategy, the community and the team to get there.

Adam Lamb, founder. Built and sold a 50-state telehealth company. Advisor to thousands of physicians.
Thousands of physicians advised
50+ practices launched
20,000+ patients served by Adam's telehealth company
As seen on Newsmax

Where is your practice today?

The Physician Freedom Continuum. Most physicians we meet sit in one of these four stages. Pick yours and the assessment starts there.

We diagnose the business before we prescribe the solution.

Most private practices are fixing too many problems at once, or the right problem in the wrong order. Many physicians juggle a website company, an ad agency, a CRM vendor and a consultant who never talk to each other, while nobody looks at the whole business.

We start with your vision for the practice and for your life. We assess the business, find the constraint that holds it back and build the roadmap around it. Then we decide what to build.

Your vision. Your practice.

You define success. We pressure-test it and build the path to it.

Right problem. Right order.

We work on the constraint that matters now and leave the rest for its turn.

Built for the practice you want

A solo cash-pay clinic and a three-location group need different plans.

Real practices, in their owners' words.

Physicians who work with Adam describe where they started and what changed. Every figure in these stories is theirs.

About $300K a month within two months
"In just the first two months, my regenerative medicine practice soared to about 300,000 per month."

Before working with Adam he was dealing with burnout and struggling to scale his regenerative medicine business.

Dr. Chris ZainoRegenerative medicine practice owner
$800K to $1.1–1.2M in about five months
"What I didn't know was how to delegate. They don't teach you that in medical school."
Dr. Michael MaherPhysical medicine and rehabilitation, Colorado Springs
Practice growth tripled in a year
"Starting in November, we signed up for a 12-week sprint with Adam. And in that time, grew 10% monthly."
Dr. Jaime DodgeLincoln, Nebraska and online
Hormone program launched in 90 days
"We attracted over 60 clients initially and I've already onboarded 25 to 30 clients in my program."
Dr. Ryan HewittChiropractor, Innate Wellness Center, North Andover, Massachusetts
From orthopedic surgery to a 22-person team
"I have improved my lifestyle dramatically and have now officially recouped the cost that I had to take to invest in the company."
Douglas LucasFormer orthopedic surgeon
Individual results may vary. Testimonials are not necessarily representative of all those who use our services.See all physician stories

The 1% Doctor Method

Every physician starts with the same assessment and leaves with a different plan. Every 90 days we measure, reassess and set the next roadmap.

Diagnosebefore we build anything
Assess

The numbers, offers, team, systems and marketing.

Prioritize

The one constraint that limits growth right now.

Strategize

A 90-day roadmap built around that constraint.

Executeover the next 90 days
Execute

You and our team put the plan to work.

Measure

The KPIs that show whether it is working.

Optimize

Adjust what the numbers say, then reassess.

Every
90 days

A practice grows as far as the physician leading it, so we work on both at the same time.

Build the practice

Offers, packages, memberships and pricing
Patient acquisition, conversion and retention
Systems, SOPs, KPIs and financial visibility
New service lines and recurring revenue

Build the leader

A clear vision for the practice and your life
Hiring, team accountability and leadership
A practice that runs without you doing everything
Better decisions, made with peers who have been there
The 1% DoctorStrategy · Mastermind · Community
Medical Practice MBA
AI assessment, Ask Adam
AI Operating System
Websites & funnels
SEO & local search
Paid ads
Social & content
AI video
Patient reactivation
CRM &
automation
Sales systems

Strategy at the center. Everything else within reach.

Come for the strategy. Stay for the community. Grow through the ecosystem.

At the center, the Mastermind: strategy, coaching and a network of private practice owners working the same method.

Around it, education and intelligence: the Medical Practice MBA, the AI practice assessment, Ask Adam and the AI Operating System that watches your numbers.

On the outside, one execution team: the people who build what your roadmap calls for, working from the same plan as your strategist.

Center: The 1% Doctor Mastermind

Inner ring: Medical Practice MBA, AI assessment, Ask Adam, AI Operating System

Outer ring: websites and funnels, SEO and local search, paid ads, CRM and automation, patient reactivation, sales systems, social and content, AI video

When the plan calls for it, one team builds it.

Every service starts from your roadmap. Marketing, technology and operations work from one plan and report to one strategy.

Healthcare marketingStrategy, channels and reporting for private practices.View Healthcare SEO and local searchRankings in Google Search and Maps for the patients you want.View Healthcare PPC and Google AdsPaid search and social campaigns tied to your patient numbers.View Medical website designFast websites, funnels and landing pages built to convert.View Social media, content and AI videoContent and AI video clones that build your authority every week.View Healthcare CRM and GoHighLevelOne system for leads, follow-up and patient communication.View Automation and AIAutomated follow-up, reminders, reporting and front-office AI.View Patient reactivationCampaigns that bring past patients back to the practice.View Practice consultingOperations, team training, patient sales and pricing.View Practice launch and new service linesFrom the idea to opening day, plus peptides, regenerative and memberships.View
Portrait of Adam Lamb, founder of The 1% Doctor

Built by an operator who has done it himself.

Adam Lamb has spent most of his career building, operating, scaling and advising healthcare businesses. He founded a 50-state telehealth company, grew it past 20,000 patients and sold it in 2023.

Thousands of physicians advised across private practice, telemedicine, cash-pay, regenerative medicine, hormones and peptides
More than 50 practices launched from the ground up
Advisor to about a dozen healthcare companies
Physicians moved from insurance-dependent models to cash-pay, recurring revenue and direct-to-consumer care
Featured on NEWSMAX [Podcast logo] [Speaking logo]
Read Adam's story
Adam Lamb beside a framed print of The Man in the Arena

"I'm a 1% Doctor."

The 1% Doctor Mastermind is a network of ambitious private practice physicians. Members learn from each other, share what is working and skip the mistakes someone in the room has already made.

"The Mastermind group has some really great people on it who are sharing their personal and business growth."Dr. Mary Ann Butler, Mastermind member
Explore the Mastermind

Find out what your practice needs next.

Start with the assessment. We look at where the practice is today, where you want it to go and what is in the way. Then we show you the next step.

Start the Practice Assessment Business questions only. No patient information.