The 1% Doctor
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The 1% Doctor Method: a 90-day roadmap built around your practice

Every engagement starts the same way. We look at the whole business before anyone recommends a service, find the one constraint holding the practice back, and build the next 90 days around it.

What is included
Scarcity: "How do I survive?"
Comfort: "How do I protect what I built?"
Abundance: "What is possible?"
Prosperity: "What can I do because of what I built?"

Why we diagnose before we prescribe

You would never prescribe before an exam. Practice owners get prescribed to all the time: an SEO company sells SEO, an ad agency sells ads, a CRM vendor sells a CRM. Each one fixes the part it sells, and nobody is responsible for the whole business.

So a practice buys more ads while new-patient calls go to voicemail, and pays twice for every patient it does book, or hires another provider before the schedule, pricing and front desk can support one: good work, done in the wrong order.

We start from the other end: what you want the practice and your life to look like, where the business is today, and which single constraint stands between the two. Only then do we decide what to build, and who builds it.

The Physician Freedom Continuum

The continuum measures how much freedom your practice gives you: time, income and say over how you practice medicine. Each stage needs a different kind of help. The assessment shows where you are today, so the roadmap fits the stage you are actually in.

Scarcity: "How do I survive?"We stabilize the economics, fix the critical leaks in revenue and cash flow, and create breathing room.
Comfort: "How do I protect what I built?"We create predictability, so you have the confidence to invest in the next stage instead of guarding the current one.
Abundance: "What is possible?"We help you grow without fear: new service lines, a stronger team, more choice about the patients you see and the hours you keep.
Prosperity: "What can I do because of what I built?"We turn the practice into an asset that creates time, financial freedom and an impact beyond the exam room.

Six steps, repeated every 90 days

The first three steps happen before we build anything. The last three run over the following 90 days.

Assess

We review the numbers, your offers and pricing, the team, the schedule, your marketing and the systems behind them. We also ask what you want, because the right plan for a solo cash-pay clinic is the wrong plan for a three-location group.

Prioritize

Out of everything the assessment finds, we pick the one or two constraints that limit growth right now and park the rest for a later cycle.

Strategize

We turn that constraint into a 90-day roadmap: a short list of moves, who owns each one, and the number that tells us it worked.

Execute

You and your team do the work only you can do. Our team takes the rest: the website, the campaigns, the CRM, the scripts, the SOPs.

Measure

We track the KPIs the roadmap named, every week, so nobody has to guess whether it is working.

Optimize

At day 90 we adjust what the numbers say, reassess the practice and set the next roadmap.

Standardized intelligence, customized strategy, systemized execution

The assessment and the KPIs are the same for every physician, so Adam's team can compare your practice with what they have seen across thousands of physicians. The strategy is yours alone, built around your vision. The execution runs on documented systems, so it keeps working when a staff member leaves or a vendor changes.

Build the practice and build the leader

A practice grows as far as the physician leading it. Each roadmap carries work on both.

Build the practiceOffers, packages, memberships and pricing. Patient acquisition, conversion and retention. Systems, SOPs, KPIs and financial visibility. New service lines and recurring revenue.
Build the leaderA clear vision for the practice and your life. Hiring, team accountability and leadership. A practice that keeps running when you step away. Better decisions, made with peers who have been there.

What surrounds the method

Strategy sits at the center, with education and the execution team around it.

The MastermindStrategy, coaching and a network of private practice owners who work the same method.View
Education and intelligenceThe Medical Practice MBA, the AI practice assessment, Ask Adam and the AI Operating System that watches your numbers. [Which of these are live at launch: Adam to confirm]
One execution teamMarketing, websites, CRM, automation and consulting, working from the same plan as your strategist.View
"He gives me practical steps to take."
Dr. Jaime DodgeLincoln, Nebraska and online

Questions about the method

Do I have to use your team to execute the roadmap?

No. The roadmap is yours. Some practices hand us the execution, some use their own staff or existing vendors, and many mix the two. We recommend whoever is best placed to do each piece.

What does the assessment ask?

Business questions only: your services, pricing, patient volume, team, marketing and goals. We never ask for patient health information.

Does this work for a practice that has not opened yet?

Yes. For a new practice the assessment covers the business model, the startup plan and the launch, and the first roadmap takes you to opening day. See our medical practice startup consulting.

Why 90 days?

Long enough to make a real change and measure it, short enough that the plan never drifts far from the numbers. Every quarter starts from what actually happened in the last one.

Start with the assessment

The assessment is step one of the method: business questions about your practice and your goals. Adam's team reviews it and talks it through with you.

Start the Practice AssessmentBusiness questions only. No patient information.