Every Wednesday evening Adam teaches the Medical Practice Mastermind, and each session becomes a short playbook. Read the idea and the steps here, and get the PDF by email.
Generate more revenue through patient acquisition, conversion, reactivation, and better offers.
Keep more of what you earn through pricing, margins, efficiency, and financial optimization.
Build a sustainable business through leadership, systems, processes, and accountability, ultimately reducing the physician's dependency on the day-to-day operations.
The Practice Operating System AuditKnow revenue, cash collections, estimated profit, lead volume, and patient starts.
ProfitSession of Oct 7, 2026
In this lesson
Track attention to lead, contacted, booked, showed, qualified, bought, and retained.
Connect marketing spend to cost per lead and patient acquisition cost.
Use CRM, calendar, communication ownership, and a Monday CEO dashboard to turn data into decisions.
Put it to work
Week 1 Complete the CEO numbers test.
Week 2 Map lead source and leakage.
Week 3 Choose one KPI, owner, and 30-day target.
Adam teaches a lesson like this live every Wednesday evening in the Medical Practice Mastermind. See how the Mastermind works
The CEO, COO, and Producer ModelSeparate the CEO vision role, COO operations role, and producer clinical role.
ProtectionSession of Sep 23, 2026
In this lesson
Model, document, train, measure, delegate, and replicate key processes.
Review a manageable KPI scoreboard and run weekly accountability meetings.
Use a CRM for relationship workflows while maintaining clinical records in the EHR.
Put it to work
Week 1 Map the three roles.
Week 2 Create one documented SOP.
Week 3 Run a weekly KPI and accountability meeting.
Adam teaches a lesson like this live every Wednesday evening in the Medical Practice Mastermind. See how the Mastermind works
The Patient Decision ConversationReferral relationships and trust affect patient engagement.
ProductionSession of Sep 16, 2026
In this lesson
Pre-framing with appropriate information prepares patients for consultations.
Ask questions about impact, prior attempts, and goals; mirror the patient language.
Explain clinically appropriate options and respect informed choice rather than applying pressure.
Put it to work
Week 1 Review ten consultations.
Week 2 Create a pre-visit message.
Week 3 Practice five discovery questions.
Adam teaches a lesson like this live every Wednesday evening in the Medical Practice Mastermind. See how the Mastermind works
How Many New Patients Would Break Your Practice?Know your actual new-patient capacity before scaling acquisition.
ProfitSession of Sep 2, 2026
In this lesson
Consultation length and close rates vary and should be measured rather than assumed.
CRM, delegation, and retention systems help practices handle demand.
Price and patient value must be considered alongside acquisition cost and fulfillment.
Put it to work
Week 1 Count weekly available slots.
Week 2 Measure utilization.
Week 3 Create a plan for the first capacity constraint.
Adam teaches a lesson like this live every Wednesday evening in the Medical Practice Mastermind. See how the Mastermind works
Money Mindset and the Growth CeilingEarly money beliefs may influence pricing, investment, and growth decisions.
ProfitSession of Aug 26, 2026
In this lesson
Scarcity and abundance language can reveal assumptions worth testing.
Clear financial goals are more useful when connected to operating discipline.
Community and accountability help owners challenge unhelpful beliefs.
Put it to work
Week 1 Write one limiting belief.
Week 2 Replace it with a testable business question.
Week 3 Review one pricing decision using actual margin.
Adam teaches a lesson like this live every Wednesday evening in the Medical Practice Mastermind. See how the Mastermind works
The $500-a-Day Revenue GapBreak monthly revenue goals into daily achievable targets.
ProfitSession of Aug 19, 2026
In this lesson
A move from $45,000 to $55,000 monthly equals $10,000 additional revenue, or about $500 per workday over 20 days.
Choose one vertical or offer to focus the team.
Use existing patient relationships and team training before assuming new ad spend is necessary.
Put it to work
Week 1 Calculate the daily gap.
Week 2 Choose one revenue lever.
Week 3 Review progress each workday for two weeks.
Adam teaches a lesson like this live every Wednesday evening in the Medical Practice Mastermind. See how the Mastermind works
Packages, SEO, and the Next Growth VerticalClear packages can increase confidence in communicating appropriate services.
ProductionSession of Aug 12, 2026
In this lesson
Practice expansion must account for staffing and contract constraints.
Local SEO and focused messaging can help practices become visible for a specialty.
AI can support marketing operations but should not substitute for clinical review.
Put it to work
Week 1 Choose one core service line.
Week 2 Audit its website page.
Week 3 Identify one operational blocker.
Adam teaches a lesson like this live every Wednesday evening in the Medical Practice Mastermind. See how the Mastermind works
Buy Back Your Time with SOPsPhysicians should identify recurring low-value work to delegate.
ProtectionSession of Aug 5, 2026
In this lesson
A useful SOP defines task, owner, trigger, steps, quality standard, and escalation.
Delegation requires training and measurement, not merely assigning tasks.
The goal is to shift physician attention toward higher-value leadership and care.
Put it to work
Week 1 List five tasks to stop owning.
Week 2 Document one mini-SOP.
Week 3 Train an owner and check results in seven days.
Adam teaches a lesson like this live every Wednesday evening in the Medical Practice Mastermind. See how the Mastermind works
Prepare the Patient Before the ConsultationResearch and structured intake help teams understand patient concerns.
ProductionSession of Jul 29, 2026
In this lesson
Pre-visit education and reminders can improve readiness and experience.
Daily huddles align the team around the upcoming schedule.
A Measure-Manage-Prepare-Report mindset supports consistent consultations.
Put it to work
Week 1 Create a pre-consultation checklist.
Week 2 Run a five-minute daily huddle.
Week 3 Measure show rate for 30 days.
Adam teaches a lesson like this live every Wednesday evening in the Medical Practice Mastermind. See how the Mastermind works
Reactivate the Database You Already HaveExisting patient and inquiry lists can hold overlooked demand.
ProductionSession of Jul 22, 2026
In this lesson
Segment communications by relevance, history, and permission.
Multi-channel follow-up needs capacity to respond to replies.
CRM workflows help track outreach and resulting appointments.
Put it to work
Week 1 Define one permitted segment.
Week 2 Draft a relevant outreach message.
Week 3 Track responses, bookings, and starts.
Adam teaches a lesson like this live every Wednesday evening in the Medical Practice Mastermind. See how the Mastermind works
Pricing Confidence and Premium ProgramsPremium programs require clear value, scope, and transparent price.
ProfitSession of Jul 15, 2026
In this lesson
Brand credibility and patient trust can influence acquisition economics.
Sales and communication skills need practice and measurement.
Delegation supports growth when leaders trust trained team members.
Put it to work
Week 1 Write a pricing explanation.
Week 2 Review ten recent program consultations.
Week 3 Coach one team member on clarity.
Adam teaches a lesson like this live every Wednesday evening in the Medical Practice Mastermind. See how the Mastermind works
Rebuild Your Communication EngineCommunication system improvements can strengthen membership conversion.
ProductionSession of Jul 8, 2026
In this lesson
Organic social content should connect to a clear offer and next step.
Database reactivation can create demand from existing relationships.
Dedicated ownership of new inquiries prevents leads from disappearing.
Put it to work
Week 1 Audit the last 30 inquiries.
Week 2 Create one reactivation segment.
Week 3 Test one clear call to action.
Adam teaches a lesson like this live every Wednesday evening in the Medical Practice Mastermind. See how the Mastermind works
Priorities, Team Clarity, and the Patient InvestmentToo many priorities dilute execution.
ProtectionSession of Jul 1, 2026
In this lesson
Team alignment requires clear responsibilities and communication.
Patient investment discussions should be grounded in value and suitability.
Technology is useful when it reduces real workflow friction.
Put it to work
Week 1 Select one 30-day priority.
Week 2 Assign one owner.
Week 3 Remove one competing project.
Adam teaches a lesson like this live every Wednesday evening in the Medical Practice Mastermind. See how the Mastermind works
The Right Offer for the Right PatientMarketing works better when it speaks to a specific patient problem.
ProductionSession of Jun 24, 2026
In this lesson
Pricing should be understandable and aligned with the service delivered.
A streamlined patient journey and expectation-setting can reduce no-shows.
Retention can be supported by appropriate ongoing care and membership pathways.
Put it to work
Week 1 Rewrite one offer headline.
Week 2 Audit appointment preparation.
Week 3 Map post-treatment follow-up.
Adam teaches a lesson like this live every Wednesday evening in the Medical Practice Mastermind. See how the Mastermind works
Decisive Leadership and Team SOPsIndecision can create hidden costs in staffing and operations.
ProtectionSession of Jun 17, 2026
In this lesson
Early wins from well-designed programs can validate demand, not guarantee future results.
Clear SOPs make responsibilities repeatable.
Professional networking can reveal new opportunities and partners.
Put it to work
Week 1 Choose one overdue decision.
Week 2 Write one SOP.
Week 3 Set a review date for the outcome.
Adam teaches a lesson like this live every Wednesday evening in the Medical Practice Mastermind. See how the Mastermind works
Positioning, Hiring, and the Value of Your TimeLead with patient problems and desired outcomes rather than technical modalities.
ProfitSession of Jun 10, 2026
In this lesson
Define roles and accountability before hiring.
Mission alignment and relevant skill both matter in recruiting.
A time audit reveals opportunities to delegate low-value work.
Put it to work
Week 1 Complete a three-day time audit.
Week 2 Write a role outcome statement.
Week 3 Simplify one marketing headline.
Adam teaches a lesson like this live every Wednesday evening in the Medical Practice Mastermind. See how the Mastermind works
One Clear Offer and One Patient JourneyComplex menus make decisions harder for patients and staff.
ProductionSession of Jun 3, 2026
In this lesson
Describe the intended outcome and appropriate service path clearly.
Team readiness and consistent communication support delivery.
Document each stage of the patient journey to reduce friction.
Put it to work
Week 1 Choose one primary offer.
Week 2 Map its full patient journey.
Week 3 Write a one-page team explanation.
Adam teaches a lesson like this live every Wednesday evening in the Medical Practice Mastermind. See how the Mastermind works
Sell the Outcome, Not the Menu of ServicesPatients need a clear explanation of the problem and proposed care pathway.
ProductionSession of May 27, 2026
In this lesson
Packages should communicate inclusions, duration, cost, and appropriate expectations.
Better intake questions help tailor recommendations to the patient.
Clear pricing reduces avoidable uncertainty.
Put it to work
Week 1 Rewrite one offer in patient language.
Week 2 Audit the intake process.
Week 3 Test clarity with a team member.
Adam teaches a lesson like this live every Wednesday evening in the Medical Practice Mastermind. See how the Mastermind works
The Lead Leakage Recovery SystemUncontacted referrals and inquiries can represent substantial missed opportunity.
ProductionSession of May 20, 2026
In this lesson
Fast, consistent follow-up may improve conversion without buying more traffic.
Automated nurture should support, not replace, personal care and judgment.
CRM and EHR systems have different primary purposes.
Put it to work
Week 1 Count uncontacted leads.
Week 2 Document a response cadence.
Week 3 Track contact rate for 30 days.
Adam teaches a lesson like this live every Wednesday evening in the Medical Practice Mastermind. See how the Mastermind works
Survival, Stability, Scale, SignificancePractices face different leadership challenges in survival, stability, scale, and significance.
ProtectionSession of May 13, 2026
In this lesson
Pricing confidence and emotional resilience affect growth decisions.
Delegation and strong hires reduce owner dependency.
Get appropriate legal and professional guidance before expensive decisions.
Put it to work
Week 1 Choose your current stage.
Week 2 Write one next-stage milestone.
Week 3 Name the person accountable for the next move.
Adam teaches a lesson like this live every Wednesday evening in the Medical Practice Mastermind. See how the Mastermind works
Build the Foundation Before You ScaleGrowth requires hiring, operating discipline, and understanding unit economics.
ProfitSession of May 6, 2026
In this lesson
Higher-value packages and memberships may improve continuity when clinically appropriate.
Fast lead follow-up and clear messaging help capture existing demand.
Adam teaches a lesson like this live every Wednesday evening in the Medical Practice Mastermind. See how the Mastermind works
Culture, Hiring, and Consultative OutreachTransparency and collaboration create a healthier team environment.
ProtectionSession of Apr 22, 2026
In this lesson
Hiring constraints require clear economics and role design.
Consultative outreach begins with understanding the needs of the organization or patient.
AI can support repetitive tasks, but ownership and review remain essential.
Put it to work
Week 1 Write a role scorecard.
Week 2 Run a team feedback meeting.
Week 3 Revise one outreach script to lead with questions.
Adam teaches a lesson like this live every Wednesday evening in the Medical Practice Mastermind. See how the Mastermind works
Onboarding Providers and Leveraging Virtual AssistantsNew clinicians need structured onboarding in clinical and communication workflows.
ProfitSession of Apr 15, 2026
In this lesson
Virtual assistance can reduce documentation burden when appropriately implemented.
Training is an investment that should have defined performance standards.
Personal branding and strategic networking can support practice visibility.
Put it to work
Week 1 Create a 30-day onboarding checklist.
Week 2 Select one delegable administrative workflow.
Week 3 Measure the time recovered.
Adam teaches a lesson like this live every Wednesday evening in the Medical Practice Mastermind. See how the Mastermind works
The Domino Door: Finding Your Next Best MoveIdentify the one decision that unlocks several other improvements.
ProtectionSession of Apr 8, 2026
In this lesson
Clarify practice goals before adding new projects.
Virtual assistants and AI can reduce low-value administrative burden.
Intentional priorities beat reacting to whatever is loudest.
Put it to work
Week 1 List three blocked initiatives.
Week 2 Choose the highest-leverage next decision.
Week 3 Assign an owner and deadline.
Adam teaches a lesson like this live every Wednesday evening in the Medical Practice Mastermind. See how the Mastermind works
AI Content and Ethical Patient ConversationsAI avatars may help draft and scale educational content but require expert review.
ProductionSession of Apr 1, 2026
In this lesson
Clinical content must be accurate, appropriately qualified, and consistent with advertising rules.
Qualifying leads early can improve the efficiency of patient conversations.
Ethical selling begins with understanding and trust, not pressure.
Put it to work
Week 1 Select one FAQ for a pilot educational video.
Week 2 Set a clinical review and approval workflow.
Week 3 Document the lead qualification handoff.
Adam teaches a lesson like this live every Wednesday evening in the Medical Practice Mastermind. See how the Mastermind works
The Calendar Discipline PlaybookProtect personal time and focused work by putting them on the calendar first.
ProtectionSession of Mar 25, 2026
In this lesson
Use one trusted view of professional and personal commitments to reduce surprises.
Identify procrastination, distractions, and fragmented workspace as drains on execution.
Set explicit rules for urgent requests and communication.
Put it to work
Week 1 Block two CEO sessions next week.
Week 2 Audit one week of calendar interruptions.
Week 3 Define what constitutes a true urgent interruption.
Adam teaches a lesson like this live every Wednesday evening in the Medical Practice Mastermind. See how the Mastermind works
Gratitude, Emotional Presence, and LeadershipMindset influences how owners respond to pressure and lead teams.
ProtectionSession of Mar 18, 2026
In this lesson
Gratitude can interrupt frustration and make room for clearer decisions.
Personal relationships and family presence deserve intentional attention.
Peer support can help leaders acknowledge difficult emotions rather than bury them.
Put it to work
Week 1 Record one daily gratitude practice.
Week 2 Identify a recurring emotional trigger.
Week 3 Create a five-minute transition ritual between work and home.
Adam teaches a lesson like this live every Wednesday evening in the Medical Practice Mastermind. See how the Mastermind works
The Mastermind Advantage: Accountability and CollaborationBuild a trusted network of owners with different specialties and complementary experience.
ProtectionSession of Mar 11, 2026
In this lesson
Share measurable wins and current obstacles rather than vague updates.
Choose priorities that are within your control, even when external conditions are not.
Use technology and peer insight to remove recurring friction.
Put it to work
Week 1 Write a one-sentence priority.
Week 2 Assign a measurable next step.
Week 3 Schedule a weekly accountability check.
Adam teaches a lesson like this live every Wednesday evening in the Medical Practice Mastermind. See how the Mastermind works
The One Percent Doctor Podcast
On the podcast, Adam talks with physicians who have built practices worth learning from: the decisions, the discipline and the turning points behind them.
